| The main types of people are: |
| 1. | Rat Racers - Dual-income suburban families.
These married couples with children lead very busy lives, with most bringing in two paychecks per household. Education level varies from high school to college. |
| 2. | Affluent DINKs - High-income, kid-free couples living in the suburbs.
Middle-age Dual Income No Kids couple bringing in two attractive incomes. Most are highly educated and are employed in management professions. A high proportion are homeowners. |
| 3. | Frugal Families - Lower-income families living in the suburbs.
Middle-income married couples with children, ranging in age from upper 30s to upper 50s. Some are high school graduates, while others have completed college. Occupations vary. |
| 4. | Movers and Shakers - Mobile suburban couples without kids.
More than 50% of these younger married couples have moved in the past five years. They earn comfortable incomes and work in management or professional careers. Some have completed college. |
| 5. | Wide Open Foyers - Suburban families living in large houses.
These well-off married couples with children own their own homes, and the homes are bigger than average. Age ranges from the mid-30s to the upper 50s. Most are highly educated professionals, many with advanced degrees. |
